Creative Solutions Acquires Lightstream
The acquisition enables Creative Solutions to bring its broadcast-quality hardware, mobile apps and cloud technology to the gaming market on a global scale.
Creative Solutions, a division of The Vitec Group, has acquired Lightstream, a U.S.-based company that builds a cloud-native live-video platform, broadcast software and creator tools with specialization in the videogame live-streaming industry.
Lightstream has strategic partnerships and technology integrations with Microsoft’s Xbox and Amazon’s Twitch. The acquisition allows Creative Solutions to bring its broadcast-quality hardware, mobile apps and cloud technology to the gaming market on a global scale.
For 13 years, Creative Solutions has provided content creators with hardware and software products spanning the broadcast, live production and cinema markets. Integrating Lightstream’s creative suite and patented cloud-production architecture with Teradek’s IP video technology and the full suite of Creative Solutions production tools raises the potential for live-video content creation in every segment.
“The powerful combination of our unique cloud-native products and Teradek’s market-leading hardware, apps and cloud technology unlocks truly limitless creative potential,” says Stu Grubbs, CEO and cofounder of Lightstream. “We couldn’t be more excited to join such respected brands and a talented group of people just as driven by the power of storytelling.”
Lightstream offers three products: Lightstream Studio, a live-streaming studio designed to place advanced production capabilities in the hands of beginners; Lightstream Cloud, an API-driven cloud platform for live-video production, and Rainmaker.gg, which provides creators with tools to understand, engage and activate their audience and brands the data and campaign tools they need to work with them.
“We want to eliminate the technical barriers that make live streaming hard,” says Nicol Verheem, founder and CEO of Creative Solutions. “Merging Teradek’s video-encoding and cloud-distribution capabilities with the Lightstream cloud platform will immediately simplify and improve the overall quality and delivery of live content everywhere.”
Lightstream’s team will be joining Creative Solutions and there will be no immediate changes to the pricing or structure of any of their current offerings.
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